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definition

Brand Partner

A brand partner is a company or organization that supports Ogyre’s Waste Collection Activities (see Ogyre Protocol for more details) by financing the collection of a defined quantity of marine waste.

Through its contribution, the brand partner enables measurable environmental impact, helping fund collection activities that remove waste from the sea or intercept it along coastal areas before it can reach marine ecosystems.

A brand partner may communicate its support through approved claims, labels, trustmarks, and landing pages, following Ogyre’s communication guidelines to avoid vague, misleading, or unsubstantiated environmental statements.