Claim

Under EU law, an environmental claim is defined as:

“any message or representation which is not mandatory under Union or national law, in any form, including text, pictorial, graphic or symbolic representation, such as labels, brand names, company names or product names, in the context of a commercial communication, and which states or implies that a product, product category, brand or trader has a positive or zero impact on the environment or is less damaging to the environment than other products, product categories, brands or traders, or has improved its impact over time”

Ogyre’s brand partners use claims as written statements to communicate the environmental and social impact associated with their support for Ogyre’s Waste Collection Activities (see the Ogyre Protocol for more details).

Ogyre claims are based on clear, measurable, and verifiable information, including the amount of waste to be collected, the campaign timeframe, and the specific role of the brand partner. They must be transparent, accurate, and proportionate to the actual contribution, avoiding vague, generic, or misleading environmental statements.