definition
Landing page
An Ogyre’s brand partner landing page is the public and accessible space where the impact of the campaign supporting Ogyre's Waste Collection Activities (see Ogyre Protocol for more details) is explained in detail.
It provides transparency by showing information such as the current status of the campaign, the final goal, the geographic and operational context, the assigned catches, the waste fishers involved, and live KPIs.
The landing page helps users, consumers, and stakeholders understand what the brand partner is supporting and how the collection activity is progressing. It is not simply a communication asset, but a transparency tool that connects the campaign to verifiable information.